Digital Media Planner

Company Description

Prachar Communications Pvt. Ltd. is one of the leading agencies in India, offering a comprehensive suite of cross-platform marketing and advertising services. With an in-house digital media cell, post-production editing and recording studio, OOH advertising capabilities, award-winning creative teams, the company delivers top-notch services to recognized brands nationwide. The agency fosters an environment of innovation, creativity, and excellence in all its endeavors.

Role Description

This is a full-time, on-site role for a Digital Media Planner based in Mumbai.

The role involves developing and deploying media plans, crafting effective media strategies, conducting research, and analyzing data to deliver impactful campaigns. Responsibilities also include managing digital budgets, optimizing ad placements, and collaborating with cross-functional teams to execute campaigns successfully.

Expertise:

• Media Planning and Media Strategy skills to craft and implement effective multi-platform campaigns.
• Strong Analytical Skills to interpret data, measure campaign performance, and provide actionable insights.
• Digital Strategy expertise to align campaigns with digital trends and audience behaviors.
• Proficiency in Research for audience analysis, media evaluations, and staying updated on industry trends.

Skills:

• Exceptional organizational and project management skills with attention to detail.
• Strong interpersonal skills to work collaboratively with internal teams and external stakeholders.

Education

• Bachelor's degree in Advertising, Marketing, Communications, or a related field.

Experience:

• Experience with media planning tools and platforms is an advantage.