THIS IS A CONTRACT POSITION WITH ONE OF THE LARGEST, GLOBAL, TECHNOLOGY LEADERS.
Our large, Fortune client is ranked among the world's best companies to work with. The client fosters a progressive culture, creativity, and a flexible work environment. They use cutting-edge technologies to stay ahead of the curve. Diversity, integrity, honesty, humanity, and passion for excellence are core values that define this global technology leader.
Looking for an experienced Digital Media Marketing Manager to lead and execute integrated digital media strategies in the B2B SaaS space. The role focuses on driving brand awareness, engagement, and lead generation outcomes across digital channels.
Primary Skills Digital Media Strategy & Planning, Lead Generation, eCommerce, B2B Marketing (SaaS), Campaign Optimization
Secondary Skills Stakeholder Management, Interpersonal Skills, Analytics & Reporting, Agency Collaboration
Preferred Qualifications
- 58 years of experience in digital media strategy & planning, including both performance (lead gen/eCommerce) and brand campaigns.
- Strong knowledge of the Indian digital media landscape, consumer behavior, and B2B SaaS industry trends.
- Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
- Proven track record of executing large-scale campaigns with measurable business outcomes.
- Agency experience highly desirable.
- Excellent communication, analytical, and negotiation skills.
Responsibilities
- Strategy & Planning: Develop integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
- Execution: Partner with internal teams and agencies to implement campaigns end-to-end, ensuring timeliness and quality delivery.
- Optimization: Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
- Analytics & Reporting: Maintain campaign reporting frameworks, consolidate results, and provide actionable insights for stakeholders.
- Collaboration: Work closely with cross-functional teams and agency partners to align on objectives, budgets, and success metrics.
