Digital Media Manager - Programmatic

Social Beat

Digital Media Manager - Programmatic:

www.socialbeat.in

Position Summary

The Digital Media Manager - Programmatic will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management team and customers for current campaign performance, and future programmatic approach. You'll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners, and customers, on Display and Video 360 (DV360).

Key Responsibility Areas

• Creating and presenting strategic digital media plans based on sound analytics, supported by data.
• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms.
• Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Build training materials and best practice documentation
• Leverage first-party and third-party data for targeting and insights
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI's and proactively manage campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward-thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client
• Mentoring the junior team members.
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Lead and manage the budget and client billing process

Skills

• 2 6 years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team player
• Thinks Strategically

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.