Digital Media Manager - eQOURSE

Full-Time | On-Site | Kota, Rajasthan

About eQOURSE:

At eQOURSE, we're revolutionizing digital education and training. As we expand in the edTech space, we're looking for a talented Digital Media Manager to lead our digital marketing efforts, craft impactful campaigns, and drive brand growth across multiple channels.

Position Overview:

As the Digital Media Manager, you'll shape and execute eQOURSE's digital strategy, leading content creation, digital marketing, and social media management. This dynamic role involves collaborating with cross-functional teams to elevate our brand presence, optimize our online presence, and deliver measurable results.

Key Responsibilities:

• Digital Strategy & Execution: Develop and optimize a data-driven digital media strategy across platforms (LinkedIn, Twitter, YouTube, Instagram, etc.) to drive business growth.
• Content Creation & Management: Oversee content planning, creation, and curation to ensure engaging, SEO-optimized content that resonates with target audiences.
• Social Media & Growth: Lead social media strategies to boost engagement, community growth, and drive traffic. Analyze metrics to refine strategies and stay ahead of trends.
• Website Optimization: Collaborate with the web team to optimize the website for user experience and conversion, using tools like Google Analytics and SEMrush.
• Data-Driven Insights: Utilize data to assess campaign performance, provide actionable insights, and present performance reports to senior leadership.
• Paid Media Campaigns: Plan and manage PPC and social media campaigns, ensuring optimal ROI and managing budgets effectively.
• Team Leadership & Collaboration: Lead a creative team, working closely with content creators, designers, and other teams to execute seamless digital campaigns.
• Brand Innovation: Continuously monitor and elevate our digital brand, incorporating new technologies and trends like AI and AR/VR.

Qualifications & Skills:

• 3-6 years of experience in digital media management, content strategy, and social media marketing.
• Expertise in digital marketing, SEO, content creation, and performance analysis.
• Hands-on experience with paid campaigns (Google Ads, Facebook, LinkedIn).
• Proficiency with analytics tools (Google Analytics, SEMrush, Hootsuite, etc.).
• Strong communication and content development skills.
• Bachelor's degree in Marketing, Digital Media, or related fields (Master's or certifications in digital marketing are a plus).
• Experience in edTech is highly preferred.

Why eQOURSE

• Join a fast-growing, innovative edTech company with opportunities for growth and career advancement.
• Collaborate with creative, driven individuals in a dynamic, supportive environment.
• Salary 4.5 LPA to 5 LPA plus added benefits.