Digital Media Manager

Role: Digital Media Manager

Location: IBC Knowledge Park, Bengaluru

Reporting to: Digital Media Lead

Team Name: Marketing

About the Team and the Role:

The Marketing team at Ather is responsible for ushering the Indian EV movement forward, building from scratch, and taking moonshots to maximize business impact from owned and paid media.

This role is for a Digital Media Manager who will develop integrated media plans, oversee performance marketing efforts, and collaborate with cross-functional teams to scale business contributions.

Responsibilities:

• Maximize business impact from owned and paid media channels.
• Develop integrated media plans and strategies with agency teams primarily on digital channels.
• Oversee performance marketing efforts on e-commerce, affiliate, and other lead generation platforms.
• Ensure timely deployment and target delivery of live campaigns.
• Analyze campaign performance to arrive at actionable learnings and maximize business impact.
• Collaborate with cross-functional teams to scale business contributions of paid and owned media.

Experience and Qualifications:

• Bachelor/Master Degree in Marketing/Media.
• 8 to 10 years of media planning experience handling flagship portfolio brands at a network media agency.
• Adept with managing digital media budgets of 30Cr+.
• Experience working on automotive brands or premium tech brands is a must.

Must Have Competencies:

• Complete mastery over full funnel campaign planning, buying, and deployment across biddable media, affiliates, and direct publishers.
• Advanced data processing and analytical capabilities utilizing MS Excel to evaluate campaign performance.
• Deep knowledge of audience and media planning tools including GWI, TGI, Comscore, BARC, Google Ads, and Meta Ads.
• Thorough technical understanding of digital media measurement, tracking methodologies, ad servers, Google Analytics, and app analytics.

Good to Have Competencies:

• Functional understanding of SEO and Google My Business (GMB) best practices to optimize organic visibility.
• Functional understanding of offline media planning principles to support holistic marketing strategies.
• Working experience with new-age brands and navigating growing market categories.
• Core capability in managing, mentoring, and leading a small team of direct reports.

Want to know more

At Ather, we've built India's first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.