Project Role: Digital Media Data Delivery - Data Analyst, (Healthcare Marketing)
Work Experience: 2+ years
Work location: Bangalore
Mode of work: Remote
Work Timings: 4:30 PM 1:30 AM (India Standard Time
About the Job
Join IQVIA's Digital Media Data Delivery team as a Data Analyst, Healthcare Marketing and help shape the future of digital healthcare engagement. In this role, you'll be instrumental in building and delivering consumer modeled audiences powered by IQVIA's industry-leading health data and advanced analyticsenabling precise targeting and impactful marketing campaigns across top advertising platforms.
As part of our global team, you'll thrive in a fast-paced, collaborative environment where innovative thinkers work together to deliver solutions that drive customer success. You'll have the opportunity to apply your analytical skills and creativity to develop products and services that empower healthcare marketers to reach, engage, and measure audiences more effectively.
If you're passionate about data, digital marketing, and making a difference in healthcare, IQVIA offers a dynamic workplace where your contributions help create a healthier world.
Summary of Essential Job Functions
- Collaborating with Digital Media Data Delivery, IQVIA Product, Applied AI Science and Data Science teams
- Maintain and proactively update project tracking tools
- Execute the consumer modeled audience build process from start to finish, following established workflows and checkpoints
- Use product tools to generate audience builds, manage file transfers, update documentation, and maintain project trackers daily
- Prioritize multiple builds and consistently meet deadlines in a fast-paced environment.
- Perform rigorous quality checks and implement quality assurance measures throughout the audience build process.
- Advanced Excel skills, including pivot tables and VLOOKUP
- Demonstrate excellent quantitative and analytical abilities to support data-driven decision-making.
- Demonstrates the ability to rapidly acquire new skills and knowledge, proactively identifying and resolving challenges with effective problem-solving strategies
- Assist in maintaining and updating internal operations documentation and standard operating procedures.
- Exhibit strong adaptability and independent learning ability while managing multiple priorities with accuracy - responding efficiently to urgent requests, applying critical thinking to ad-hoc needs, working with new tools and platforms, and maintaining a high level of attention to detail to support consistent project delivery.
Qualifications
- Bachelor's degree required
- 2+ years of relevant experience; pharmaceutical or healthcare background strongly preferred
Relevant Skills
- Exceptionally organized, with extreme attention to detail and excellent communication skills
- Proven ability to learn quickly and solve problems effectively
- Advanced Microsoft Excel skills
- Proven ability to organize and prioritize tasks in a dynamic environment
- Excellent interpersonal skills and ability to collaborate across teams
Preferred Qualifications
- General knowledge of digital advertising is helpful, but not required
- Experience with Health Information Management or other healthcare billing/coding (e.g. ICD-10, CPT/HCPCS and NDC coding structures)
- Familiarity with healthcare/pharma terminology
- Strong qualitative and quantitative research capabilities
