Company Description
Voxbay is a leading provider of unified communications solutions, serving over 5,000 customers across India and globally. The company's AI-powered platform, Voxbay X, offers a range of communication services including IVR, call center solutions, lead management, and SMS/WhatsApp services, empowering businesses with cutting-edge solutions. Quality, reliability, and scalability are fundamental to Voxbay's mission, delivering innovative SaaS solutions to keep businesses ahead in the competitive landscape.
Key Responsibilities
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Develop strategies to drive online traffic to the company website and improve conversion rates.
- Manage the content strategy for the website and social media platforms.
- Optimize website and landing pages for user experience and SEO.
- Analyze campaign performance using tools like Google Analytics, HubSpot, etc., and prepare detailed reports.
- Collaborate with the design, content, and sales teams to create and promote engaging content.
- Manage and allocate the digital marketing budget effectively.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing.
- Oversee paid ad campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
Qualifications
- Social Media Marketing and Marketing skills
- Lead Generation expertise
- Proficiency in Web Analytics
- Digital Marketing experience
- Minimum 5 years of Experience
- Strong analytical and strategic thinking abilities
- Excellent communication and project management skills
- Bachelor's degree in Marketing, Communications, or related field
- Certifications in Digital Marketing or related areas are a plus
Details:
Location : Kochi, Kerala
Work Mode: Onsite
