Digital Marketing Team lead

Digital Marketing Team Lead

Location: Chennai

Experience: 13 Years Required

Immediate Joiners Required

Job Summary:

Onwords is seeking a motivated Digital Marketing Team Lead to strengthen our online presence by planning and executing digital campaigns that increase brand awareness, engagement, and lead generation. The ideal candidate will guide a small team, support strategy implementation, and ensure effective execution of digital marketing activities across multiple online channels.

Key Responsibilities:

• Assist in Digital Marketing Strategy: Support the development and execution of digital marketing strategies across channels such as SEO, SEM, social media, email marketing, and paid advertising.
• Campaign Planning & Execution: Coordinate and execute digital marketing campaigns, ensuring tasks are completed on time and aligned with marketing goals.
• Team Coordination: Lead and guide a small team of digital marketing executives, assign tasks, monitor performance, and ensure smooth workflow.
• Campaign Performance Monitoring: Track campaign performance using analytics tools and provide reports with insights to improve engagement, reach, and lead generation.
• SEO Implementation: Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Social Media Management: Plan and manage social media content calendars, monitor engagement, and ensure consistent brand communication across platforms.
• Paid Advertising Support: Assist in managing and optimizing paid campaigns on platforms such as Google Ads and Meta Ads to generate leads and increase visibility.
• Content Coordination: Work closely with the design and content team to create marketing creatives, campaigns, and promotional materials.
• Trend Monitoring: Stay updated with the latest digital marketing trends, tools, and technologies to enhance campaign effectiveness.
• Cross-Team Collaboration: Coordinate with sales, design, and product teams to ensure marketing campaigns align with business objectives.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 13 years of experience in digital marketing.
• Basic leadership or team coordination experience preferred.
• Strong understanding of SEO and social media marketing.
• Experience in Google Ads and Meta Ads campaign management.
• Good analytical skills with the ability to interpret marketing data.
• Strong communication and teamwork skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Skills:

• Experience with email marketing platforms.
• Familiarity with Content Management Systems (CMS).
• Google Ads or Meta certification.
• Knowledge of marketing automation tools.

HR Team

[Confidential Information]

7305222352