Digital Marketing Team Lead

Company Description DigiAdda is a full-service digital marketing agency that helps businesses build a strong online presence, generate qualified leads, and achieve sustainable growth. The team combines creativity, strategic thinking, and data-driven decision-making to deliver impactful results across major digital platforms. DigiAdda focuses on building brands that convert, designing every campaign around ROI, audience engagement, and long-term performance. The agency supports startups, small businesses, and established brands, offering effective and cost-conscious digital growth solutions.

Role Description The Digital Marketing Team Lead is a full-time, on-site role based in Gurugram. This role is responsible for leading a team of digital marketers, setting clear performance goals, and overseeing day-to-day campaign execution across channels such as search, social media, and email. The Team Lead will plan and implement integrated digital marketing strategies, monitor campaign performance, and optimize for conversions and ROI. Daily tasks include reviewing analytics reports, coordinating with sales and account management teams, managing client communication, and ensuring timely delivery of marketing assets. The role also involves mentoring team members, improving internal processes, and contributing to new business pitches and proposals.

Qualifications

• Candidate must have 3-4 years in team handling.
• Candidate can expect 4-5 LPA.
• Candidates should possess strong Team Management and Team Leadership skills to guide, motivate, and develop a high-performing marketing team.
• Candidates should possess excellent Communication skills, including the ability to present strategies, report performance, and collaborate with cross-functional stakeholders and clients.
• Candidates should possess Sales and Marketing skills to align digital campaigns with business objectives, support lead generation, and contribute to revenue growth.
• Experience in digital marketing channels such as SEO, SEM, social media marketing, content marketing, and performance advertising.
• Ability to interpret analytics data, use marketing tools and platforms (e.g., Google Analytics, Ads Managers), and make data-informed decisions.
• Proven experience in a supervisory or lead role within a digital agency or marketing department.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.