Digital Marketing Subject Matter Expert

Hiring: 3 Digital Marketing SMEs | B2B | Paid Media

I'm currently working on three specialist mandates for a growing digital marketing environment, and I'm looking to connect with professionals who have deep hands-on expertise in paid media.

These aren't generic digital marketing roles.

The requirement is for people who can own strategy, execution, optimization, measurement and performance and can go beyond simply managing campaigns.

Paid Search SME

Looking for someone with strong hands-on expertise across:

• Google Ads

• Microsoft/Bing Ads

• Search, Shopping, Performance Max & Demand Gen

• Keyword & bidding strategy

• Conversion tracking, GA4 & GTM

• Budget planning & forecasting

• CPA, CPL, ROAS & pipeline optimisation

B2B / enterprise audience experience is particularly relevant.

Paid Social SME

Looking for deep expertise across:

• Meta Ads

• LinkedIn Campaign Manager

• B2B audience targeting

• Account-Based Marketing (ABM)

• CRM / first-party audiences

• Lookalike & intent-based targeting

• Creative & A/B testing

• Performance optimisation & measurement

Experience working with enterprise/B2B audiences is important.

Programmatic SME

Looking for someone who understands the programmatic ecosystem beyond campaign execution:

• DV360 / The Trade Desk / Amazon DSP

• RTB & programmatic buying

• PMP / Programmatic Guaranteed

• SSPs & ad exchanges

• Audience & inventory strategy

• Campaign optimisation & measurement

• Ad-tech / programmatic ecosystem knowledge

What I'm particularly interested in: people who have actually owned these areas not just been exposed to the platforms.

Location: MG Road, Bengaluru

Experience: 5–8+ years preferred

B2B / enterprise experience: strongly relevant

If this sounds like you or you know someone who fits. Please reach us out at [Confidential Information].