Digital Marketing Strategist

Techsche Pvt Ltd is hiring a Digital Marketing Strategist with a minimum of 2 years of experience to join our team in Trivandrum.

The candidate should have strong hands-on knowledge of Digital Marketing, SEO, Social Media Marketing, Performance Marketing, Content Marketing, Email Marketing, Analytics, Lead Generation, Conversion Optimization, and Digital Strategy.

We are particularly interested in candidates who understand how to use AI tools and emerging technologies to improve marketing research, content creation, campaign performance, automation, and productivity.

Responsibilities

• Develop and implement end-to-end digital marketing strategies.
• Plan and manage SEO campaigns and organic growth initiatives.
• Conduct keyword research, competitor research, and audience research.
• Manage on-page, off-page, and technical SEO activities.
• Plan and execute social media marketing strategies.
• Develop social media content plans and content calendars.
• Plan and manage paid advertising campaigns.
• Manage Google Ads and Meta Ads campaigns and other relevant advertising platforms.
• Monitor campaign performance and optimize budgets, audiences, keywords, creatives, and bidding strategies.
• Develop content strategies for websites, blogs, social media, landing pages, and campaigns.
• Work with content and design teams to develop marketing creatives and campaigns.
• Track website traffic, leads, conversions, engagement, ROI, and other marketing KPIs.
• Use GA4, Google Search Console, advertising platforms, and other analytics/reporting tools.
• Identify opportunities to improve conversion rates and marketing ROI.
• Plan remarketing and lead-nurturing campaigns.
• Analyze competitors and identify new marketing opportunities.
• Prepare regular performance reports and actionable recommendations.
• Research and implement new digital marketing channels and trends.
• Use AI tools for marketing research, content development, SEO, analytics, automation, personalization, and campaign optimization.
• Stay updated with Google algorithm updates, advertising platform changes, social media trends, AI developments, and digital marketing best practices.
• Collaborate with sales, design, development, and content teams.

Required Skills

Must-have:

• 2+ years of experience in Digital Marketing.
• Digital Marketing Strategy
• SEO
• Social Media Marketing
• Performance Marketing
• Content Marketing
• Keyword Research
• Conversion Optimization
• Competitor Analysis
• Digital Marketing Analytics
• Marketing Reporting
• AI tools for marketing

Good to have:

• Marketing Automation
• CRM/Lead Management
• Basic understanding of HTML/CSS
• Experience with AI-powered marketing tools

Candidate Profile

The ideal candidate should:

• Have at least 2 years of practical digital marketing experience.
• Be comfortable working across multiple digital marketing channels.
• Understand both marketing strategy and execution.
• Have a data-driven approach to decision making.
• Be able to analyze campaign performance and identify optimization opportunities.
• Have strong communication and analytical skills.
• Be creative and proactive in developing new marketing ideas.
• Be willing to experiment with new technologies and AI tools.
• Be able to work independently as well as collaborate with different teams.
• Be comfortable working from the Trivandrum office.

Why Join Us

• Opportunity to work across multiple areas of digital marketing.
• Exposure to strategy, performance marketing, SEO, content, analytics, and AI.
• Opportunity to work on diverse digital marketing initiatives.
• Scope to experiment with emerging marketing technologies and AI tools.
• Growth-oriented work environment.

Send your updated CV/resume to:

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