Digital Marketing Strategist
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Build PPTS's next-generation visual communication engine by combining Graphic Design, Video Editing, Generative AI, Motion Graphics, Social Media Content and AI-powered creative automation.
LOCATION: Coimbatore, India
REPORTS TO: VP – Business / Marketing
EXPERIENCE: 2–5 Years
TYPE: Full-Time
DEPARTMENT: Digital / Marketing / Creative
ABOUT THE ROLE
PPTS is looking for a creative, technically strong and AI-first Graphic Designer & Video Editor who can create high-quality visual content for our corporate brand, digital marketing, technology products, AI initiatives, social media, campaigns and business development activities.
The ideal candidate should have strong hands-on experience with AI-powered creative tools and should be capable of using AI not simply to generate images or videos, but to accelerate the complete creative production process.
The candidate will work closely with the VP – Business, Marketing, Sales, Business Development, Product, Technology, AI Engineering and HR teams to create compelling graphics, videos, presentations, social media content, advertisements, product explainers and corporate communication materials.
We are looking for someone who is creative, fast, experimental and comfortable using AI tools every day.
KEY RESPONSIBILITY AREAS
01 — Graphic Design
Create professional and visually compelling designs for:
Maintain strong visual consistency across PPTS brands and digital platforms.
02 — Video Editing & Production
Create engaging short-form and long-form video content for:
Handle the complete workflow from concept → storyboard → asset creation → editing → sound → motion graphics → subtitles → final delivery.
03 — AI-Powered Creative Production
The candidate must have hands-on experience using AI tools for graphic design and video production.
AI should be an integral part of the candidate's daily workflow.
Areas include:
04 — AI TOOLS
Hands-on experience with several of the following tools is strongly preferred:
Generative AI
AI Image & Creative Generation
AI Video
AI Voice / Avatar
AI Design & Automation
Candidates are not expected to know every tool. However, strong practical experience with AI-powered creative workflows is essential.
05 — ADOBE CREATIVE SUITE
Strong hands-on knowledge of the following is preferred:
Knowledge of Figma, Canva and other modern design platforms will be an advantage.
06 — AI VIDEO WORKFLOW
Build efficient AI-assisted production workflows:
Idea → Research → AI Script → Storyboard → AI Assets → Video Generation → Editing → Motion Graphics → Voice → Music → Subtitles → Optimization → Publishing
The candidate should continuously explore new AI tools and identify opportunities to reduce production time while improving creative quality.
07 — SOCIAL MEDIA CONTENT
Create platform-specific content for:
Understand the difference between:
Create multiple creative variations for testing and optimization.
08 — CORPORATE & PRODUCT VIDEOS
Work with business and technology teams to convert complex products and services into simple, visually engaging stories.
Create:
The candidate should be able to understand a technical concept and transform it into an easy-to-understand visual story.
09 — MOTION GRAPHICS
Create professional motion graphics and animations including:
Strong knowledge of After Effects will be an advantage.
10 — AI CONTENT REPURPOSING
Convert one piece of content into multiple creative formats.
For example:
1 Webinar → Video → Reels → Shorts → LinkedIn Clips → Quote Graphics → Carousel → Blog Visuals → Social Posts
Use AI tools to accelerate content repurposing and production.
11 — CREATIVE CAMPAIGNS
Work with the Marketing and Business Development teams to develop creative concepts for:
Create multiple creative concepts and variations for performance testing.
12 — BRAND MANAGEMENT
Maintain PPTS's visual identity across all channels.
Ensure consistency in:
Develop and maintain creative templates and reusable design assets.
13 — COLLABORATION
Work closely with:
Marketing → Sales → Business Development → Product → Technology → AI Engineering → HR → Management
Understand the business objective behind every creative requirement and deliver content that supports measurable business outcomes.
REQUIRED SKILLS
Graphic Design
Video Editing
AI
THE IDEAL CANDIDATE
We are looking for someone who is:
The ideal candidate doesn't think:
What design should I create
They think:
What is the business objective, and how can I use design, video and AI to achieve it faster and better
EXPERIENCE
2–5 years of professional experience in:
Candidates with strong portfolios and exceptional AI skills may be considered even if their experience falls slightly outside the preferred range.
PORTFOLIO IS MANDATORY
Candidates should submit a portfolio demonstrating:
Candidates should clearly mention which AI tools were used for each project.
Job ID: 152594763
