Digital Marketing Strategist Lead

Cognizant Moment DX Recruitment

Digital Marketing Strategist Lead

Location – Hyderabad ONLY

Notice – Immediate to 45 Days

Experience – 15 To 18 Years

JD for Lead – Strategic Programs & Governance position - Hyderabad.

Candidate with a strong Digital Marketing foundation, spanning strategy, campaign planning, and channel execution, are strongly preferred for this role.

Strategy, Marketing Lifecycle & Ideation

• Bring end-to-end marketing lifecycle knowledge from strategy and ideation through to implementation, with a strong upstream orientation (concept development, strategic framing, GTM planning) rather than only execution.
• Hands-on experience across digital marketing channels (paid social, programmatic, marketing automation, content/campaign management) is essential, along with the ability to translate channel-level insight into upstream strategy.
• Working knowledge of marketing/martech and how they fit into an integrated GTM stack.
• Evaluate and recommend different ways of working, frameworks, and tools relevant to marketing, GTM strategy, and delivery models, adapting these to the client's context.
• Turn high-level executive goals into clear, actionable roadmaps, working closely with client and internal stakeholders to align and establish these roadmaps.
• Understanding of how AI/personalization/marketing analytics tools (e.g., audience segmentation, attribution modeling, campaign optimization engines) are applied in a digital marketing context, and ability to identify where these can be introduced into the client's GTM approach.
• Identify, implement, and drive adoption of Artificial Intelligence opportunities across relevant areas of the engagement.
  
  

Governance & Strategic Decision-Making

• Own strategic decisions related to onboarding new services and ongoing governance of the engagement.
• Apply strong knowledge of FMEA (Failure Mode and Effects Analysis) processes to proactively identify and mitigate risk.
• Maintain good working knowledge of industry quality process guidelines and ensure these are reflected in project delivery.
• Take ownership of escalations, driving clear root cause analysis (RCA) and remediation plans in partnership with stakeholders.
• Familiarity with digital marketing performance metrics and reporting (funnel metrics, campaign ROI, engagement/conversion benchmarks) to ensure governance decisions are grounded in marketing-specific KPIs, not just delivery metrics.
• Escalate delays proactively and secure the right support to expedite resolution.
  
  

Stakeholder & Cross-Functional Management

• Maintain strong working relationships across Cognizant internal teams/departments to quickly identify the right POC when needed.
• Partner with product, technology, finance, and operations teams to unblock delivery hurdles — often without formal authority over those teams.
• Work closely with Cognizant architects and client (Novartis) leads to plan, develop, and deploy integrations.
• Collaborate with Cognizant competency teams and HR to onboard external resources quickly.
• Work closely with Cognizant/client stakeholders to ensure successful submission of POCs.
  
  

Leadership, Reviews & Reporting

• Demonstrate proven leadership through timely, appropriate updates to all stakeholders.
• Own and drive monthly and quarterly review meetings, plus weekly reviews on a need basis.
• Facilitate end-to-end workshops for onboarding new capabilities.
• Support resource planning for the team.
  
  

Operating Model & Onboarding

• Where needed, define the operating model for onboarding new services, in agreement with the client.
  
  

Skills & Attributes

• Strong analytical and structured problem-solving ability; can convert ambiguous problem statements into workable solutions quickly.
• Ability to creatively apply solutions to real-world client issues with measurable, high-quality outcomes.
• Background in Digital Marketing (agency, in-house brand team, or marketing consulting) strongly preferred, with exposure to both the strategic/planning side and the campaign execution side of the discipline.
• Excellent stakeholder management and communication skills across client and internal ecosystems.
• Comfortable operating in a matrixed environment with influence-based (not authority-based) delivery.
• Exposure to AI-driven opportunities within marketing/delivery contexts is a plus.
• Life Science, Healthcare or Pharma marketing exposure is desired.
  
  

Certifications Required

Preferred certifications include PMP or equivalent program management credential and a recognized MarTech or marketing technology certification such as Adobe or Salesforce.