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. Lead end-to-end digital content strategy across channels (Email, WhatsApp, Push, in-app, etc.)
. Drive execution of multi-channel performance campaigns with focus on engagement and conversions
. Manage large-scale performance marketing budgets with strong ROI orientation
. Act as SPOC for digital partners and aggregators drive lead generation and quality improvements
. Identify and onboard new digital partnerships to optimize CAC and diversify lead sources
. Map and optimize end-to-end customer journeys across digital touchpoints
. Run A/B tests on landing pages and communication flows to improve conversion rates
. Collaborate closely with inside sales/tele-calling teams to improve lead-to-closure ratios
. Translate sales feedback into marketing strategies to improve funnel efficiency
. Ensure strong alignment between marketing, content, and sales teams for better outcomes
. 5-6 years of experience in digital/performance marketing (BFSI, fintech, e-comm preferred)
. Strong hands-on experience with Google Ads, Meta Ads, programmatic platforms
. Proficiency in analytics tools like GA4, Adobe Analytics, and CRM/CDP platforms
. Strong understanding of funnel metrics (CTR, CPL, CAC, etc.)
. Experience working cross-functionally with sales/operations teams
. Creative thinker with strong analytical and data-driven mindset
. High ownership with a hustle mindset and ability to influence stakeholders
. Opportunity to drive full-funnel digital growth in a high-impact role
. Work closely with leadership and cross-functional teams (marketing + sales)
. Exposure to large-scale budgets and performance-driven decision making
. Fast-paced, growth-oriented environment with strong learning curve
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 145146135
