Digital Marketing Specialist

Company Description ZAKH eCOMMERCE PVT LTD is a growing organization focused on building and scaling online retail initiatives in Delhi, India. The company leverages digital channels to reach customers, drive sales, and strengthen brand visibility in a competitive e-commerce landscape. Team members work closely across functions such as marketing, operations, and customer service to support sustainable business growth. ZAKH eCOMMERCE values data-driven decision-making, practical innovation, and a collaborative work environment. Joining the team offers opportunities to contribute to impactful digital campaigns and develop skills in the fast-paced e-commerce sector.
Role Description The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to increase brand awareness, traffic, and conversions. Daily responsibilities include managing social media channels, coordinating content for digital platforms, monitoring web analytics, and refining campaigns based on performance data. The role involves collaborating with cross-functional teams to align marketing initiatives with business goals, maintaining consistent brand messaging, and identifying opportunities for growth across paid and organic channels. This is a full-time, on-site role based in Delhi, India.
Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and implementing multi-channel campaigns.
• Proficiency in Social Media Marketing for platforms such as Facebook, Instagram, LinkedIn, and emerging channels.
• Ability to work with Web Analytics tools (e.g., Google Analytics) to track performance and generate actionable insights.
• Effective Communication skills, including clear written and verbal communication and collaborative teamwork.
• Working knowledge of SEO/SEM principles, email marketing, and basic marketing automation tools is beneficial.
• Comfort with data analysis, reporting, and performance dashboards to support decision-making.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in e-commerce or retail-focused digital campaigns is an advantage.