Digital Marketing Specialist

Company Description

Wertical Infotech Pvt Ltd is a dynamic consulting and technology solutions company dedicated to empowering businesses through intelligent transformation. We specialize in AI, advanced analytics, automation, and strategic talent solutions, enabling organizations to navigate complexity and achieve measurable growth.

Our mission is to architect intelligent growth by converting complex data into actionable insights and driving strategic, data-driven decisions. With expertise in business consultancy, financial & HR services, IT consulting, and team outsourcing, we deliver tailored solutions that foster innovation, scalability, and sustainable success.

At Wertical, we don't just support growth, we design it, ensuring every partnership creates lasting impact.

Role Description

We are seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns that enhance brand visibility and generate leads. This is an onsite opportunity, you will work from our Kochi office and collaborate closely with our marketing and sales teams.

KEY RESPONSIBILITIES:

Plan, manage & optimizeMeta Ads (Facebook & Instagram)andGoogle Adscampaigns

Develop and managecontent calendarsacross all digital platforms

Continuously analyze & optimizecampaign performanceto improve ROI

Createweekly & monthly performance reportswith actionable insights

ManageGoogle My Businessprofiles and drivelocal SEO performance

Implementon-page & off-page SEO best practices

Coordinate withcreative teamsfor ad creatives, reels, banners & social media content

Executelead generation, retargeting & funnel optimization strategies

ConductA/B testingfor ads, landing pages & creatives

Monitor competitors and recommend strategic improvements

Stay updated with the latestdigital marketing tools, trends & platform updates

SKILLS & EXPERIENCE:

1+ years of hands-on experience inDigital Marketing / Performance Marketing

Strong working knowledge ofMeta Ads Manager & Google Ads

Practical experience inSEO (On-page & Off-page optimization)

Good understanding ofsocial media algorithms & content performance

Stronganalytical, reporting & data interpretationskills

Experience withGoogle Analytics, Search Console & tracking tools

Basic knowledge oflanding page optimization & conversion tracking

Excellentcommunication & coordination skills