We are seeking a skilled Performance Marketing Specialist responsible for growing revenue through paid advertisements on Meta (Facebook & Instagram) and other social media channels. The ideal candidate will manage end-to-end media planning, execution, and optimization of campaigns to maximise ROI for our D2C website.
Responsibilities:
- Media Planning & Execution: Develop and execute media plans on Meta (Facebook & Instagram) and other social media channels, including awareness, traffic, and revenue generation campaigns.
- Digital Growth Strategy: Own and implement the digital growth strategy to boost ROI for the brand's D2C website.
- Campaign Optimization: Analyse and optimise ad campaigns to increase return on investment (ROI).
- Data Analysis: Analyse data on ad spends, revenue, and user/customer behaviour using tools like Google Analytics.
- Experimentation: Recommend and execute experiments to enhance marketing creatives and communication.
- Creative Insight: Understand what types of creatives and copy drive the best conversions.
Requirements:
- Experience: Relevant experience in Performance Marketing, with a preference for candidates with experience in the Ecommerce/D2C industry.
- Understanding: Strong grasp of paid advertising principles and practices.
- Creativity: Creative mindset with the ability to generate new ideas and solve challenges effectively.
Skills:
- Audience Understanding
- Data Analysis and Interpretation
- Attribution Modelling
- Proficiency in Excel/Google Sheets
- Ad Optimization
- Dynamic Ads Management
- Advantage Plus Campaign Management
- Budget Management: Experience managing a minimum budget of 3 Lacs.
About Wellversed
Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Wellversed helps people unlock the potential of their minds and bodies to actualise their fullest biological potential.
Location: Gurgaon, Haryana
