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Digital Marketing Specialist

  • Posted 4 hours ago
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Job Description

Job Description

Paid Search & Display Campaign Management:

  • Optimize keyword selection and campaign setup based on digital strategy.
  • Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
  • Provide performance reports and collaborate with teams to improve conversion rates.

Search Engine & Website Management

  • Maintain accurate brand information on search platforms.
  • Optimize customer experience for online searches related to Wall Street English.
  • Explore new search strategies to enhance brand visibility.

CRM System Management

  • Use CRM to analyze paid social performance and ensure accurate lead reporting.
  • Work with the Software & Analytics team for data accuracy and reporting on paid campaigns.

Requirements

  • Creative mindset with experience in audience targeting and engaging digital campaigns.
  • Proficient in Google Ads, Google Analytics, Search Console, and Tag Manager.
  • Strong analytical and data-driven approach.
  • Up-to-date with digital marketing trends and best practices.
  • Critical thinking with an analytical mindset.
  • Excellent communication and interpersonal skills.
  • HubSpot knowledge is a plus.
  • Bachelor's degree in Marketing or a related field.
  • At least 3 years of proven experience in digital marketing.
  • Be able to communicate in English.

Working Location

District 3

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Job ID: 153895551

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