Digital Marketing Specialist

Eligibility: 1 year experience

Skills Required: Social Media Marketing, Meta Ads, SEO basics, Content Creation

Company Description

Vika Technologies empowers beginners, career switchers, and professionals to build job-ready careers in the tech industry. Specializing in industry-relevant training for data, cloud, and software technologies, Vika Technologies focuses on hands-on, project-based learning to prepare candidates for real-world challenges. The company provides comprehensive career support, including mock interviews and placement assistance, with a mission to bridge the gap between learning and employment. By offering a job-oriented curriculum, expert instructors, and a supportive learning environment, Vika Technologies ensures all learners are equipped to succeed in today's technological landscape. Their commitment to a placement Support emphasizes their strong industry ties and dedication to learner success.

Role Description

This on-site full-time position for Digital Marketing Intern / Digital Marketing Specialist is based in Tiruchirappalli. The role involves executing and assisting with digital marketing strategies to enhance the company's online presence and drive engagement. Key responsibilities include managing social media accounts, creating and optimizing content for digital platforms, conducting market analysis, running marketing campaigns, tracking key performance metrics, and collaborating with other teams to ensure marketing initiatives align with the company's goals.

Qualifications

• Proficiency in Social Media Marketing, SEO, and Content Marketing strategies
• Skills in Google Ads, Email Campaigns, and Data Analytics
• Aptitude in Paid Advertising, Market Analysis, and Marketing Automation Platforms
• Strong written and verbal communication skills
• Creative problem-solving ability and attention to detail
• Capability to work in a team-oriented environment and coordinate with cross-functional teams
• Basic understanding of web design, graphic design tools, or HTML is a plus
• Relevant certifications (e.g., Google Ads, Digital Marketing) are beneficial but not mandatory

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