Digital Marketing Specialist

Role Overview:

We are looking for a proactive Digital Marketing Specialist to join our India office and support

our B2B dropshipping platform. You will work closely with the SEA and SEO Leads while also

driving your own digital marketing initiatives. The ideal candidate is versatile, hands-on, familiar

with the latest AI tools in digital marketing, and has an understanding of B2B marketing

dynamics.

Key Responsibilities:

● Support SEA and SEO Leads with campaign planning, execution, and reporting.

● Develop and implement independent digital marketing strategies to drive traffic, leads,

and conversions for the B2B dropshipping platform.

● Manage paid advertising campaigns across Google Ads, Bing, and social media

channels.

● Conduct SEO audits, keyword research, on-page optimization, and link-building

initiatives.

● Analyze campaign performance and provide actionable insights to optimize ROI.

● Leverage AI-powered marketing tools for content creation, analytics, and campaign

automation.

● Stay updated on industry trends, emerging tools, and best practices in B2B digital

marketing.

Requirements:

● 3+ years of experience in digital marketing, with hands-on experience in both SEA

(Search Engine Advertising) and SEO.

● Strong understanding of digital marketing principles and marketing strategies.

● Familiarity with e-commerce or B2B platforms is a plus.

● Proficiency with AI tools for marketing (content creation, automation, analytics, etc.).

● Strong analytical skills and data-driven mindset.

● Excellent written and verbal communication skills in English.

● Ability to work independently and as part of a team in a fast-paced environment.