We are looking for a performance-driven Digital Marketing Specialist with hands-on experience in SEO, Paid Advertising, and Email Marketing. The ideal candidate should be capable of generating qualified leads, managing campaigns, and improving overall digital performance.
Key Responsibilities
SEO (Search Engine Optimization)
- Execute on-page and off-page SEO strategies
- Perform keyword research and optimize website content
- Improve organic rankings and traffic
- Monitor performance using GA4, GSC, SEMrush, Ahrefs
Paid Ads / Performance Marketing
- Manage Google Ads (Search & Display), LinkedIn Ads, and Meta Ads
- Optimize campaigns for CPL, CPA, and ROI
- Conduct A/B testing for ads and landing pages
- Set up and track conversions using Google Tag Manager & GA4
Email Marketing
- Plan and execute email campaigns
- Create drip campaigns and automation workflows
- Improve open rates, CTR, and conversions
- Manage email tools like Mailchimp, HubSpot, etc.
Requirements
- 4–5 years of experience in Digital Marketing
- Strong expertise in SEO, Paid Ads, and Email Marketing
- Hands-on experience with Google Ads, LinkedIn Ads
- Knowledge of GA4, Google Tag Manager, SEO tools
- Strong analytical and problem-solving skills
- Experience in lead generation
Preferred
- Experience in IT services / software development industry
- Exposure to international markets (USA, UK, Canada)
- Familiarity with CRM and marketing automation tools
