Digital Marketing Specialist

Requirements:

• Proven experience (2+ years) in Digital & Performance Marketing for consumer-facing brands.
• Strong understanding of online acquisition, retention marketing, and funnel optimization.
• Solid knowledge of marketing analytics tools such as GA360, Amplitude, Appsflyer, or similar platforms.
• Familiarity with bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad Exchanges, and DMPs.
• Ability to analyze large datasets to build insights, optimize strategies, and drive measurable marketing outcomes.
• Strong understanding of audience segmentation, targeting, and creative best practices.
• Excellent communication, logical reasoning, and problem-solving abilities.

Key Responsibilities:

• Plan, execute, and optimize digital campaigns across all performance and brand channels.
• Drive media planning, budgeting, and strategic development to meet acquisition and retention goals.
• Manage end-to-end execution of campaigns, ensuring maximum ROI, efficiency, and business impact.
• Collaborate with internal teams and external agencies to deliver high-quality, goal-oriented campaigns.
• Build and execute growth strategies for retention cohorts through data-backed marketing initiatives.
• Monitor campaign performance using analytics tools and derive actionable insights for continuous improvement.
• Work closely with product, creative, and business teams to drive cohesive digital strategies.
• Stay updated with industry trends, ad-tech innovations, and new-platform developments to elevate marketing performance.