Digital Marketing Specialist - (PPC/US Travel Process)
Location: Noida, Sector- 136
Experience: 2–5 Years
Employment Type: Full-Time
Process: US Travel
Industry: Travel / Performance Marketing
About the Role
We are looking for a PPC Specialist with hands-on experience in performance marketing, preferably within the US travel industry, to manage and optimize paid advertising campaigns that generate high-quality inbound calls and leads.
The ideal candidate should have strong expertise in Google Ads, Microsoft Ads/Bing Ads, and Meta Ads, along with a solid understanding of conversion tracking, campaign optimization, keyword research, and performance metrics.
Key Responsibilities
- Plan, create, manage, and optimize PPC campaigns targeting the US market.
- Manage campaigns across Google Ads, Microsoft Ads/Bing Ads, and Meta Ads.
- Generate quality inbound calls and leads for flight bookings, cancellations, changes, car rentals, cruises, hotels, and other travel-related services.
- Conduct keyword research, search-term analysis, competitor research, and negative keyword management.
- Create and optimize ad copies, landing pages, audience targeting, bidding strategies, and campaign structures.
- Monitor and optimize campaigns based on CPL, CPA, CTR, conversion rate, ROAS, and call volume.
- Track and analyze campaign performance and identify opportunities for growth and cost reduction.
- Manage daily and monthly advertising budgets effectively.
- Perform A/B testing of keywords, ad copies, landing pages, audiences, and bidding strategies.
- Prepare regular performance reports and share actionable insights with management.
- Coordinate with the Sales and Operations teams to understand lead quality, booking conversions, and revenue performance.
Required Skills
- 2–5 years of hands-on experience in PPC / Performance Marketing.
- Strong experience with Google Ads and Microsoft Ads/Bing Ads.
Experience in the US Travel / Flight Booking / OTA / Travel Sales industry.
- Experience generating inbound calls for flight bookings, cancellations, changes, car rentals, cruises, or hotels.
- Working knowledge of Meta Ads.
- Experience managing campaigns targeting the US market.
- Strong understanding of search campaigns, call campaigns, remarketing, audience targeting, and bidding strategies.
- Experience with call-based lead generation is highly preferred.
- Strong knowledge of keyword research, match types, negative keywords, ad copy, and campaign optimization.
- Knowledge of GA4, Google Tag Manager, and conversion/call tracking.
- Strong analytical and problem-solving skills.
- Ability to work with large campaign budgets and performance targets.
