Digital Marketing Specialist

Ujjwal Patni International(led by motivational speaker and business coach Dr. Ujjwal Patni) is hiring a Digital Marketing Specialist to lead performance-driven marketing for our offline events and workshops (e.g., VIP - a 2-day workshop on success habits, and Business Gurukul - a 10-12 session high-ticket practical business education program).

We're looking for someone who understands funnels, ads, automation, and copywriting, not just someone who can run campaigns, but someone who can drive revenue with smart strategy and efficient execution.

Location: Bhilai/Raipur (On-Site)

Salary: 30,000 40,000 per month

Role Type: Full-Time

Key Responsibilities

Paid Advertising & Lead Generation

Manage and optimise Meta Ads and Google Ads for leads and conversions

Build/test audiences, creatives, and funnels

Work efficiently with lean budgets while maintaining strong ROI

Set up tracking, analytics, and remarketing systems

Copywriting & Communication

Create persuasive copy for ads, landing pages, email flows, and WhatsApp campaigns

Craft messaging for workshops, webinars, and launches

Collaborate with design teams to build high-performing creatives

Automation & CRM (WATI, Pabbly, Zapier, Zoho)

Build automated workflows across WhatsApp + Email

Manage lead nurturing, segmentation, and CRM hygiene

Implement integrations that improve conversion and retention

Organic & Low-Cost Growth Initiatives

Support organic marketing across social platforms

Optimise reels/short-form content and community engagement

Execute low-cost tactics that complement paid campaigns

Assist in influencer micro-collabs, lead magnets, and list-building

Strategy, Planning & Reporting

Own the marketing calendar for events/workshops

Deliver weekly performance insights and optimisation plans

Propose experiments and new growth angles

Align with leadership on core priorities and revenue goals

Required Skills & Qualifications

Minimum 34 years of digital/performance marketing experience (preferably in a similar niche to Dr. Patni)

Hands-on with Meta Ads + Google Ads with proven results

Strong direct-response copywriting

Experience with automation tools (WATI, Pabbly, Zapier, Zoho)

Solid understanding of funnels, analytics, and tracking

Ability to thrive in a fast-paced, outcome-oriented environment

Preferred Traits

Resourceful and experiment-driven (ad budgets are lean, so experimentation and creative organic tactics are key)

Strong ownership mindset

Clear communicator and team player

Ability to deliver consistently with focused budgets and smart optimisation

Why Join Us

If you want to work directly on high-impact events and workshops, if you want a high-growth role with clear influence on revenue, and if you want an environment that encourages experimentation and innovation, we want to hear from you.