Digital Marketing Specialist

Toonscode is a software development company and IT training institute located in Patna, Bihar. With a focus on creating industry-ready developers and scalable digital products, Toonscode bridges the gap between academic learning and real-world applications. The company specializes in custom software development using cutting-edge technologies like the MERN stack, React Native, and enterprise solutions. Toonscode also offers career-focused IT training in fields such as Java Full Stack, Python, and Data Structures & Algorithms, emphasizing practical projects and career guidance. Their commitment to innovation is evident in Toonscode AI, an AI-powered learning platform that delivers personalized programming education.

This is a full-time, on-site role for a Digital Marketing Specialist based in Patna, Bihar. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness and generate leads. Key tasks include managing social media platforms, implementing online marketing strategies, analyzing web traffic using analytics tools, and collaborating with content and development teams to create and execute effective marketing strategies.

• Strong expertise in Digital Marketing, Social Media Marketing, and Online Marketing
• Proficiency in Web Analytics to assess and optimize campaign performance
• Excellent Communication skills for crafting engaging campaign messages and collaborating with teams
• Ability to develop and execute targeted marketing campaigns to achieve business goals
• Knowledge of SEO, SEM, and content strategy is a plus
• Experience using digital marketing tools and platforms
• Bachelor's degree in Marketing, Communications, or a related field