Digital Marketing Specialist

Location: Hyderabad

Employment Type: Full-time

Working Days: Monday to Friday (Work from the Office)

Job Title: Digital Marketing Specialist

Experience: 3 5 Years

Role overview:

We are seeking a results-driven and experienced Digital Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, drive traffic, and generate quality leads across multiple digital platforms.

Responsibilities:

Plan, execute, and manage digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and other relevant channels

Develop, manage, and optimize content calendars for social media and digital campaigns

Conduct in-depth keyword research and implement SEO best practices to improve website rankings and organic traffic

Manage and optimize paid campaigns (Google Ads, social media ads) to maximize ROI

Plan and execute email marketing campaigns and analyze performance metrics

Track, analyze, and report campaign performance using tools like Google Analytics and other marketing dashboards

Research market trends, audience behavior, and competitor strategies to identify growth opportunities

Collaborate closely with designers, content writers, and internal teams to ensure brand consistency

Ensure timely delivery of campaigns while maintaining quality and performance standards

Requirements:

35 years of hands-on experience in digital marketing

Strong understanding of SEO, SEM, social media marketing, email marketing, and performance marketing

Proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms

Basic knowledge of design tools like Canva or similar is an added advantage

Excellent communication and content review skills

Strong analytical mindset with attention to detail

Ability to work independently and manage multiple projects simultaneously

You Will Gain:

Opportunity to work on high-impact, performance-driven campaigns

Exposure to diverse industries and marketing strategies

Career growth and leadership opportunities

Collaborative and professional work environment

About Us:

We seek a reliable and dedicated Supply Chain Executive to join our growing team. The role involves monitoring and managing inventory levels, ensuring optimal inventory control, and avoiding stock inefficiencies. The ideal candidate will have experience in inventory management, supply chain optimization, order fulfillment, and demand forecasting. Proficiency in ERP systems for invoice reconciliation and stock tracking, and strong problem-solving skills to resolve delivery issues, is required.

Website: www.targetorate.com