Digital Marketing SpecialistLocation: Sector 82, Mohali
Working Hours: 9:30 AM 6:30 PM
Employment Type: Full-Time
Salary Range: 40,000 50,000 per month
About the RoleWe are seeking a results-driven Digital Marketing Specialist who can take ownership of our digital growth. This role is ideal for someone who understands trends, builds strong online presence, and executes performance-focused marketing strategies across platforms.
Key Responsibilities- Strategize, manage, and scale official social media accounts across Instagram, TikTok, and YouTube.
- Identify, create, and push viral and trend-led content to drive organic growth and engagement.
- Plan, execute, and optimize paid ad campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and other platforms.
- Lead App Store Optimization (ASO) initiatives to improve app rankings, visibility, and downloads.
- Track campaign performance, analyze data, and continuously optimize for ROI and conversions.
- Stay updated with evolving platform algorithms, trends, and best practices in digital marketing.
Required Skills & Experience- Proven experience in social media marketing and trend creation.
- Strong hands-on expertise in performance marketing and paid ads.
- Practical experience with ASO tools and optimization strategies.
- Analytical mindset with strong problem-solving skills.
- Ability to work independently and drive initiatives end-to-end.
What We Offer- Competitive salary with growth opportunities.
- Creative freedom and ownership of digital initiatives.
- A fast-paced, growth-oriented work environment.
