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Job Description
Job Description Position:
Performance Marketer
Location: Onsite — HSR Layout, Bengaluru (5 Days Work From Office)
Experience: 2–3 Years in B2B SaaS Growth Marketing
About Us:
We are a YC-backed, AI-native talent management startup. We combine goal-tracking (OKRs), performance reviews, and continuous feedback with Nova—our human-like AI teammate for candidate screening and interviews. We are looking for a data-driven Performance Marketer based in Bengaluru (5 days WFO) to own and scale our demand generation channels in the US B2B SaaS market.
Key Responsibilities
● Paid Search Operations (Google & Bing Ads): Plan, execute, and scale high-intent search campaigns targeting US decision-makers searching for HR tech, talent management, and OKR software.
● US Market Acquisition: Run campaign experiments aligned with US business hours and buyer behaviors targeting HR executives, VPs of People, and C-suite leaders.
● In-Office Cross-Functional Collaboration: Partner directly on-site with our product, design, and sales teams in Bengaluru to build landing pages, test ad copy, and refine lead conversion loops.
● Funnel Analytics & Reporting: Track performance across the acquisition pipeline—from CAC, CPC, and CTR down to SQOs (Sales Qualified Opportunities) and ARR.
● Paid Social (Good to Have): Manage LinkedIn Ads and Meta Ads to run ads for cold and re marketing audience to generate leads and demos
Qualifications & Experience
● 2 to 3 years of hands-on performance marketing experience in B2B SaaS (HR Tech or Enterprise Software preferred).
● Work Requirement: Willingness to work 5 days a week from our Bengaluru office (HSR Layout).
● Hands-on expertise running and optimizing Google Ads and Bing Ads with directly managed budgets.
● Proven track record running paid campaigns targeted specifically at the US/North American market.
● Familiarity with tracking setups, GA4, Google Tag Manager, and CRM pipeline attribution (HubSpot/Salesforce).
● Bonus: Practical experience managing campaigns on LinkedIn Ads and Meta Ads.
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