Digital Marketing Specialist

Company Description

StyleZen is a revolutionary 60-minute fashion marketplace with a unique Try Before Buy feature, designed to match the needs of modern consumers. By combining the speed of quick-commerce with the personal touch of a fitting room, StyleZen delivers curated fashion items across DelhiGurugram in under an hour. Shoppers can try on products, keeping what they love and returning the rest instantly, with no hassle. With a focus on speed, convenience, and trust, StyleZen is transforming how India shops for fashion and aims to become the nation's fastest fashion-commerce platform.

Role Description

This is a full-time, on-site role for a Digital Marketer, based in Gurugram. The Digital Marketer will develop and execute data-driven digital marketing campaigns to drive customer acquisition, engagement, and retention. Responsibilities include managing paid campaigns across channels such as Google Ads, Facebook, Instagram, and other digital platforms, as well as monitoring campaign performance and optimizing for key performance indicators (KPIs). The role also involves market research, A/B testing, and reporting to consistently improve conversion rates and return on ad spend (ROAS).

Qualifications

• Strong expertise in Digital Advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads
• Proficiency in Data Analysis and ability to work with tools like Google Analytics or other analytics software
• Experience in A/B Testing and Conversion Rate Optimization to refine campaign performance
• Knowledge of Marketing Funnels, Customer Acquisition, and Retention Strategies
• Strong problem-solving skills, attention to detail, and strategic planning abilities
• Experience working in fashion e-commerce or quick-commerce is a strong advantage
• Bachelor's degree in Marketing, Business, Analytics, or a related field