Digital Marketing Specialist

Job Title: Program Manager

Role Overview

We are looking for a Program Manager – Organic YouTube Growth to lead top-of-the-funnel

initiatives focused on category awareness, brand building, and organic lead generation.

This role will own the end-to-end YouTube strategy—from content ideation to execution and

performance optimization—with the ambition of building one of India's top YouTube

channels across business categories.

Key Responsibilities

1. Strategic Leadership & Execution

• Own and deliver YouTube growth targets aligned with the Annual Operating Plan (AOP)

• Build and execute a comprehensive organic YouTube strategy

• Plan and manage content calendars, formats, and publishing schedules

• Work closely with content teams on ideation, scripting, and storytelling

• Oversee video production, editing, and publishing workflows

2. Content & Video Optimization

• Optimize titles, thumbnails, descriptions, and tags for SEO and CTR

• Collaborate with SEO teams to drive discoverability

• Continuously analyze performance metrics and refine strategy

3. Audience Engagement & Community Building

• Conduct audience and trend research

• Partner with ORM teams to manage comments and engagement within SLAs

• Build a strong, interactive YouTube community

4. Channel Growth & Partnerships

• Drive subscriber growth, video views, and virality

• Collaborate with influencers, micro-influencers, and creators

• Identify partnerships to expand reach and brand visibility

5. Team Leadership

• Build and lead a high-performing YouTube growth team

• Collaborate cross-functionally (Marketing, SEO, Content, Sales)

• Mentor team members and drive execution excellence

6. Analytics, Budgeting & Performance

• Track performance using YouTube Studio, Google Analytics, and other tools

• Deliver actionable insights and regular performance reports

• Drive organic leads, meetings, and bookings through YouTube

• Manage budgets efficiently to maximize ROI

7. Optimization & Innovation

• Identify new tools, formats, and growth hacks for organic marketing

• Track competitor strategies and emerging YouTube trends

• Continuously experiment and scale high-performing formats

Who We're Looking For

• 5+ years of experience in scaling organic YouTube channels (preferably B2C startups)

• Proven success in content-led growth and audience building

• Strong understanding of YouTube algorithms, SEO, and engagement levers

• Experience working with influencers and creator ecosystems

• Hands-on experience in content, scripting, or video production (preferred)

• Analytical thinker with strong execution bias

• Entrepreneurial mindset; comfortable in 0→1 environments

• Excellent communication and leadership skills

• Tier-1 college background preferred