About Us
At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste. We're looking for a Digital Marketing Specialist who is passionate about social and search media, understands platform nuances, and can plan, execute, and optimize campaigns that drive measurable business outcomes.
Role Overview
This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, you'll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals.
**We are looking for an immediate joiner with work experience in top agencies like Dentsu, GroupM, Publicis and OMG.**
Key Responsibilities
- Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms.
- Translate business objectives into platform-specific strategies and targeting plans.
- Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.).
- Analyze campaign performance, build dashboards, and deliver actionable insights to clients and internal stakeholders.
- Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed.
- Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels.
- Stay up to date with algorithm changes, platform updates, and emerging ad formats.
Requirements
- 4 5 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads).
- Work experience in top agencies like Dentsu, GroupM, Publicis and OMG.
- Proven success managing direct response campaigns with clear KPIs like ROAS, CAC, and conversions.
- Familiarity with campaign structure best practices, audience segmentation, and creative testing.
- Experience using tools like Google Tag Manager, GA4, Meta Events Manager, and Looker Studio.
- Data-driven mindset with strong Excel skills and attention to detail.
- Excellent communication skills and comfort presenting campaign insights to internal and external teams.
Nice to Have
- Experience in a high-growth startup or digital-first agency environment.
- Familiarity with AI-based campaign optimization tools.
- Certifications in Meta Blueprint or Google Ads are a plus.
What We Offer
- A chance to work on cutting-edge AI + marketing products.
- Exposure to global clients and next-gen marketing strategies.
- Fast-paced startup environment with real career growth opportunities.
- Work in our Mumbai office or Bengaluru office.
- Competitive compensation and flexible working culture.
