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Shuru App

Digital Marketing Specialist

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  • Posted a month ago
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Job Description

We're looking for an experienced and result-driven Digital Marketing Specialistwho can help us grow our e-commerce vertical by generating quality leads and driving app/web installs at the lowest cost. You will plan, implement, and manage performance marketing strategies across Google, Meta, and other platforms.

This role needs a strategic thinker with hands-on experience in SEO, Meta Ads, Google Ads, analytics tools, and content marketing someone who understands full-funnel marketing and can own the growth.

Responsibilities:
  • Build, plan, and execute digital marketing strategies for app and web
  • Run high-performing campaigns on Meta (Facebook/Instagram) & Google Ads
  • Optimize campaigns to reduce CPI, CPL, and increase ROAS
  • Generate high-quality leads and installs for the e-commerce app and website
  • Plan and manage digital marketing budgets efficiently
  • Track KPIs, ROI, and regularly report insights using Google Analytics & Excel
  • Drive SEO improvements, including on-page and off-page strategies
  • Manage email, WhatsApp, and push notification marketing
  • Coordinate with content, design, and development teams for campaign execution
  • Research competitors and digital trends to stay ahead
  • Improve landing pages and user funnels to increase conversions
  • Build and support inbound marketing plans

Requirements:
  • 25 years of experience in digital marketing, with strong focus on performance
  • Proven experience with Meta Ads (Facebook/Instagram), Google Ads, and lead generation
  • Good understanding of SEO, Google Analytics, Google Tag Manager, and Search Console
  • Strong knowledge of SEM, CRM software, email campaigns, and funnel marketing
  • Familiar with ad copy creation, audience targeting, retargeting, and ad testing
  • Excellent planning, time management, and communication skills
  • Team player and problem solver who can manage multiple campaigns
  • Good knowledge of all major digital marketing channels and tools
  • Experience working in e-commerce or high-growth app-based companies preferred

What You'll Love:
  • Be part of a VC-backed startup with 14M+ installs
  • Founders have scaled apps to 100M+ installs before
  • Opportunity to build and lead strategy for both app & web growth
  • High ownership, fast learning, and a collaborative work culture
  • Make a real impact on user acquisition and business growth

To Apply:

Send us your resume and portfolio of past campaigns.

Let's grow together faster, smarter, and with impact

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About Company

Job ID: 141083199

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