Job Description
Job Type: Work-from-Office (Chennai)
Experience: 3 - 5 years
Role Overview
ZakApps is looking for a results-driven Digital Marketer to execute end-to-end digital strategies, with a core focus of driving customer acquisition, optimizing SEO/GEO, and building a consistent pipeline of high-quality leads for our SaaS products.
Key Responsibilities
• Lead Generation: Generate qualified SaaS leads via digital campaigns, content, and partnerships.
• Campaign Management: Execute multi-channel campaigns (SEO/GEO, email, content, and social media) aligned with business goals.
• Pipeline & CRM: Manage prospect interactions, track sales activities, and optimize the conversion pipeline using CRM tools.
• Market Intelligence: Conduct market research and competitor analysis to refine unique selling propositions (USPs) and identify growth opportunities.
• Analytics & Reporting: Track KPIs (traffic, conversion rates, CTR, email open rates, engagement) and deliver data-driven optimization strategies.
• Cross-Functional Collaboration: Partner with product development and sales teams to align growth strategies.
Qualifications & Skills
• Education: Bachelor's or Master's in Marketing, Communications, Business, or a related field.
• Experience: 3–5 years in digital marketing, ideally within B2B software or SaaS products.
• Core Competencies: Proven track record in SEO, GEO, email marketing, content strategy, and social media management.
• Tools: Proficiency in Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems.
• Key Traits: Strong project management, analytical problem-solving, creative writing, and excellent communication skills.
About ZakApps Founded in 2014, ZakApps is a fast-growing IT services and product company with 175+ associates across Chennai, London, and Dubai. We specialize in digital, technology, and consulting solutions for the retail, media, and advertising sectors.
Company Links
• Website: www.zakapps.com
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