Digital Marketing Specialist

We are looking for a Digital Marketing Specialist with strong hands-on experience in Google Ads to join our growing team. The ideal candidate will be passionate about performance marketing, data-driven strategies, and driving measurable results.

Key Responsibilities:

• Plan, create, and manage high-performing Google Ads campaigns (Search, Display, Video, and Shopping).
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, optimize bids, and improve ad quality scores.
• Track and report campaign KPIs, ROI, and performance insights.
• Collaborate with the content and design team to create compelling ad creatives.
• Stay updated with the latest Google Ads trends, tools, and best practices.

Requirements:

• 2–4 years of proven experience managing Google Ads campaigns.
• Strong understanding of PPC, SEM, and performance marketing.
• Certification in Google Ads (preferred).
• Excellent analytical, problem-solving, and reporting skills.
• Good communication skills in English (Hindi is a plus).
• Bachelor's degree in Marketing, Business, or a related field.

Perks & Benefits:

• Competitive salary + performance incentives
• Opportunity to work with diverse clients and industries
• Professional growth with continuous training
• Supportive team and dynamic work environment