Overview
We are looking for a creative and data-driven Digital Marketing Specialist to develop and manage our online marketing initiatives, grow brand awareness, and drive customer acquisition.
Responsibilities
- Plan and execute SEO/SEM, email, and social media campaigns
- Create engaging content for digital channels
- Analyze campaign performance and optimize based on data
- Manage paid advertising on Google Ads and Meta platforms
- Collaborate with design teams on marketing creatives
- Monitor and report on digital marketing KPIs
Requirements
- Proficiency in Google Ads, Meta Ads, and SEO tools
- Experience with marketing analytics (GA4, Search Console)
- Strong content creation and copywriting skills
- Knowledge of email marketing platforms (Mailchimp, HubSpot)
- Data-driven mindset with analytical skills
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of digital marketing experience
- Google/Meta certifications are a plus
