Digital Marketing Specialist

1. B2B Marketing:
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• Develop targeted marketing strategies tailored to a B2B audience
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• Leverage insights and data to create messaging that resonates with decision-makers and IT professionals.
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3. Campaign Management:

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• Plan, execute, and optimize end-to-end digital marketing campaigns viaPaid Search,Social Media, andEmail Marketing.
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• Monitor campaign performance and KPIs, adjust strategies for maximum ROI.
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• Work extensively onDynamics 365 CRM, managing campaign workflows, lead nurturing, and data reporting.
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3. Multi-Channel Marketing:

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• Collaborate with partners for co-branded campaigns and leveragepartner marketing channelsto expand reach.
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• Manage and optimize presence onreview portals, directories, and industry forums to enhance visibility and credibility.
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3. Data Analysis & Reporting:

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• Track campaign performance metrics using analytics tools, generating actionable insights to refine future strategies.
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• Report on marketing ROI and campaign success in regular performance reviews.
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3. Collaboration & Strategy:

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• Work closely with sales, content, and design teams to ensure consistent messaging across all touchpoints.
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• Stay updated on digital marketing trends, tools, and technologies relevant to the role
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Requirements:

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• 3-5 years of experience in digital marketing, preferably in the IT, ITIS, or SaaS industry.
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• Proven expertise in managing Paid Search (Google Ads, Bing), Social Media Ads, and Email Campaigns.
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• Hands-on experience withDynamics 365 CRMfor campaign management and reporting is a plus or should have prior experience on any CRM platform such as HubSpot, Marketo etc.
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• Strong analytical skills with the ability to turn data into actionable insights.
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• Knowledge of ABM (Account-Based Marketing) strategies
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• Excellent communication and collaboration skills
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• Familiarity with partner marketing programs and strategies for leveraging review portals like G2, Capterra, etc.