Digital Marketing Specialist

Location: Bangalore (Work from Office, 2:00 pm to 12:00 am IST)

RetainIQ is a MarTech startup expanding, empowering leading DTC stores to connect with their shoppers globally. We work with world-changing businesses to boost their voices and broaden their impact. Top e-commerce brands rely on our SaaS platform and services for email marketing to acquire, grow, and retain customers. RetainIQs solution is a comprehensive marketing automation platform that delivers immediate and long-term value throughout the customer lifecycle, driving market-proven results for e-commerce businesses.

We are seeking a highly strategic, results-driven Digital Marketing Specialist to join our growing team. This role is ideal for individuals who thrive on problem-solving, creative strategy, and data-driven decision-making. As a Digital Marketing Specialist, you will OWN the development and execution of email strategies that drive growth, engagement, and customer retention for a diverse portfolio of clients. You will collaborate closely with customer success and cross-functional teams to build comprehensive lifecycle strategies tailored to each clients brand, audience, and goals.

You will be a part of the Delivery team as a critical contributor, helping to address/improve a wide variety of challenges and processes that make the engine of this organization hum.

Areas of responsibility include:

• Create and implement customized email marketing strategies for your clients
• Coordinate within our internal team to keep projects moving forward and execute your strategies
• Develop an in-depth understanding of Klaviyo and other ESPs and their functionalities
• Analyze data to optimize strategies and improve email marketing performance
• Boost clients subscriber engagement and revenue numbers

• 40% Email Strategy & Implementations
• 40% Project Management
• 10% Client Meetings
• 10% Reports and Admin

• A passion for marketing and developing data-driven strategies
• An independent worker who is responsible for their tasks
• A team player who enjoys working with a team of diverse backgrounds
• A creative individual who implements new marketing concepts regularly
• A stickler for deadlines who enjoys the occasional curveball
• A leader who is proactive and willing to take the initiative
• A detail fanatic who can spot an email typo at first glance
• A notetaker who enjoys making and using to-do lists

• 1+ year experience in e-commerce, marketing, email marketing, agency, and/or 1+ year experience in Klaviyo is preferred. Freshers with a passion for e-commerce marketing are highly encouraged to apply.
• Fluent in English with excellent communication skills, attention to detail, and a knack for strategic thinking are essential.
• Youll be expected to juggle your work schedule along with the schedules of clients operating across many different time zones.
• Exceptional listener and trust-builder; able to build and maintain strong and deep relationships with external and internal stakeholders.
• Obsessed about helping enterprise clients generate meaningful business value from technology products and services.
• Proficiency in email marketing tools and platforms, along with a solid understanding of analytics, is crucial.
• Analytical skills to interpret email campaign performance metrics, track key performance indicators (KPIs), and derive actionable insights.

• Cutting Edge Technology: We use the best tools available to make your process as smooth and as comfortable as possible. These include Asana, Slack, Loom, Miro, and Klaviyo. If youre not familiar with a tool we rely on, dont worry well make you an expert.
• Work as an intrapreneur: We are engineers at heart and love building scalable systems for people to coordinate, work, and build great things together.
• Top-notch investors: RetainIQ is well-capitalized from top-notch investors like Accel Partners. While you have all the advantages of working on challenging problems that come with working in a startup, you also don&apost have the risk of the company running out of money.
• Freedom & Responsibility: If you are a person who wants to take up challenging work & push your boundaries, then this is the right place for you.
• Develop Your Skills: We encourage professional growth daily. We offer professional development reimbursements on courses, books, subscriptions, and more. RetainIQ makes it easy to continue your personal and professional growth.

1. Application Form: Fill out the application on our site (dont worry, its pretty painless) (up to 10 mins). Link: https://forms.gle/43hpExosm2CFgBic6
2. Application Form Review & Assignment: Well take a look at your submission and get in touch within 5 days, and send an assignment if you pass the screening round. Youll go through a brief assignment to demonstrate your email marketing skills.
3. Interview: Well take a look at your submission. If you proceed, the first interview will be arranged.
4. Sync up with leadership: If you clear the first round of the interview, you will sync up with the founder. This will be an opportunity for you to understand the high-level perspective of our company and for us to understand if youre a cultural fit for the company.
5. Offer: If all goes well, well offer you the job and begin onboarding!