Job Description: Digital Marketing Specialist
QFS Management System LLP, a leading certification body, seeks a dynamic Digital Marketing Executive to drive online lead generation and brand awareness. The ideal candidate will possess a strong understanding of digital marketing channels and be proficient in LinkedIn management, email marketing, and lead generation strategies.
Responsibilities
- Develop and execute digital marketing campaigns to generate high-quality leads and increase brand visibility.
- Manage and optimize social media platforms (LinkedIn, Facebook, Twitter, Instagram) to engage with the target audience and build a strong online community.
- Create engaging content (blog posts, articles, Social media posts, email campaigns) to educate and inform the target audience about ISO certification and QFS services.
- Develop and implement email marketing campaigns to nurture leads and convert them into customers.
- Utilize CRM and marketing automation tools to manage leads and track campaign performance.
- Conduct A/B testing and analyze campaign performance to optimize results.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Collaborate with the sales team to ensure effective lead qualification and handover.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on social media and lead generation.
- Strong understanding of SEO, SEM, and email marketing.
- Proficiency in social media management tools and CRM software.
- Excellent written and communication skills.
- Strong analytical and data-driven mindset.
- Ability to work independently and as part of a team.
Preferred Qualifications
- Experience in the B2B marketing sector.
- Experience with LinkedIn Email and other marketing analytics tools.
This job is provided by Shine.com
