Digital Marketing Specialist Programmatic Campaigns
climaty ai- Posted 2 hours ago
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Job Description
Immediate Joiners Preferred or shortest notice period.
About Us
At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste.
We're looking for a Digital Marketing Specialist who lives and breathes programmatic media, understands the evolving ad tech ecosystem, and can plan, execute, and optimize campaigns that drive real results.
Role Overview
This is a hands-on execution role where you will own end-to-end programmatic campaign management. From planning to optimization, you'll be responsible for driving performance, managing DSPs, working with data, and collaborating with both internal stakeholders and external clients.
Key Responsibilities
- Plan, set up, and manage programmatic campaigns across platforms (DV360, The Trade Desk, Xandr, etc.).
- Collaborate with sales and strategy teams to translate business objectives into media plans.
- Oversee audience targeting, budgeting, pacing, and performance tracking.
- Optimize campaigns daily for performance metrics such as CTR, CPA, ROI, and viewability.
- Analyze campaign data to extract insights, create reports, and present performance decks.
- Work closely with creative and tech teams to implement ad tags, pixels, and conversion tracking.
- Stay on top of industry trends and emerging tools within the ad tech / martech ecosystem.
Requirements
- 2–4 years of experience in digital marketing, with a core focus on programmatic campaign execution.
- Hands-on experience with DSPs like DV360, Xandr, TTD, StackAdapt, or similar.
- Strong understanding of media buying strategies, audience segmentation, third-party data, and ad trafficking.
- Experience working with Google Campaign Manager, ad servers, and tracking tools.
- Data-savvy: proficient in Excel, reporting dashboards, and basic analytics platforms (e.g., GA4, Looker Studio).
- Excellent attention to detail, analytical skills, and a performance-first mindset.
- Strong communication skills to collaborate with cross-functional teams and client stakeholders.
Nice to Have
- Experience working in a startup or high-growth ad tech company.
- Familiarity with AI-powered campaign optimization tools.
- Certification in DV360 or similar DSPs is a plus.
What We Offer
- A chance to work on cutting-edge AI + programmatic products.
- Opportunity to grow in a fast-paced, global team.
- Competitive salary and flexible working environment.
- Exposure to top-tier brands and agency partners across markets.
