Eminence Technology is looking for a skilled and analytical PPC Expert to manage and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms. The ideal candidate should have strong experience in performance marketing, conversion optimization, and ROI-driven campaign strategies.
Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns for improved CTR, CPC, Quality Score, and conversions.
- Monitor performance metrics and prepare detailed reports.
- Manage landing pages and coordinate with designers/content team for ad creatives.
- Track conversions using Google Tag Manager, Analytics, and pixel setups.
- Run retargeting, remarketing, and funnel-based campaigns.
- Stay updated with latest trends, ad policies, and platform updates.
Required Skills & Qualifications
- 35 years of experience in PPC, SEM, and performance marketing.
- Strong expertise in Google Ads (Search, Display, Video, Shopping).
- Proficiency in Meta Ads Manager & LinkedIn Campaign Manager.
- Solid understanding of Google Analytics, GTM, and conversion tracking.
- Knowledge of keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
- Ability to analyze data and build ROI-driven strategies.
- Strong communication, reporting, and problem-solving skills.
