Digital Marketing Specialist

Popbrain is an AI Enabled AdTech platform for performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands and creators achieve smarter, measurable advertising outcomes.

Role Description

This is a full-time on-site role for a Google Ads and Meta Ads Specialist at Popbrain located in Noida. The specialist will be responsible for managing and optimizing Google Ads and Meta Ads campaigns, analyzing and reporting on campaign performance, and implementing strategies to improve ad performance and ROI.

Qualifications

• Proficiency in Google Ads and Meta Ads platforms
• Experience in campaign management and optimization
• Analytical skills for data analysis and reporting
• Knowledge of SEM/SEO best practices
• Strong communication and collaboration skills
• Ability to work effectively in a team environment
• Google Ads certification is a plus
• Bachelor's degree in Marketing, Advertising, or related field

**Minimum experience required is 2 years*

Who We Are Looking For

• Minimum 2+ years of experience in AdTech, programmatic ads, native ads, CPC/CPM platforms, or digital advertising sales

• Strong understanding of how AdTech platforms work, including campaign setup, optimization, budgets, and performance metrics

• Experience working with brands, agencies, or performance marketing teams

• Strong communication, negotiation, and client management skills

• Ability to explain product value clearly and handle high-level brand discussions

• Ability to manage multiple accounts efficiently and ensure retention Target-driven, organized, and comfortable in a fast-paced environment

Key Responsibilities

1. Strategise, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other advertising platforms.
2. Track daily campaign performance, interpret data insights, and apply timely optimizations to improve ROI.
3. Run A/B experiments on ad creatives, messaging, landing pages, and audience segments to boost overall effectiveness.
4. Partner with the creative team to produce high-performing ad assets that follow brand standards and connect with the intended audience.
5. Coordinate with product and sales teams to ensure marketing efforts support broader business objectives.
6. Oversee budget allocation, maintain efficient spending, and deliver accurate forecasting.
7. Measure, analyse, and present essential performance indicators including CPC, CPA, ROAS, CTR, and conversion metrics.
8. Keep up with the latest trends, platform updates, and new growth opportunities in digital advertising.

What You'll Get

• Competitive salary with performance incentives

• Opportunity to work with leading brands and marketing teams

• A professional, growth-driven environment

• Fast career progression for strong performers

If you have strong AdTech experience and a passion for marketing and Developing Business, we would like to have you in our team.