Digital Marketing Specialist (SEO + Performance Marketing)
Location: Gurugram (On-site)
Experience: 2–4 Years
About Osto
Osto is a protection-first cybersecurity platform helping startups become enterprise-ready through security, compliance, and continuous protection across cloud, endpoints, applications, networks, and infrastructure.
We're building the cybersecurity platform we wish startups had from day one.
The Role
We're looking for a Digital Marketing Specialist (SEO + Performance Marketing) to join Osto.
This is a hybrid growth marketing role where we're looking for someone who is comfortable owning both SEO and Performance Marketing. While the role will primarily focus on SEO (approximately 70%), you'll also manage Performance Marketing (approximately 30%) to drive qualified inbound pipeline and measurable business growth.
You'll work directly with our founders to build Osto's online presence and inbound growth engine—from improving search visibility and AI discoverability to running high-impact paid campaigns.
What You'll Do
- Own SEO across our website, blogs, and landing pages
- Identify keyword opportunities and build content strategies that drive organic growth
- Drive Osto's organic growth through SEO, AEO, and GEO, improving visibility across Google and AI search platforms like ChatGPT, Claude, Gemini, and Perplexity
- Generate qualified inbound leads while optimizing Customer Acquisition Cost (CAC)
- Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns
- Monitor and improve campaign ROI, CTR, CPC, conversions, and other performance marketing metrics
- Track rankings, traffic, campaign performance, and key growth metrics
- Partner with content and engineering teams to continuously improve search performance
- Continuously experiment with new growth channels, landing pages, and campaign strategies
We're Looking For
- 2–4 years of hands-on experience across both SEO and Performance Marketing
- Strong understanding of on-page, off-page, and technical SEO
- Experience managing Google Ads, LinkedIn Ads, and performance marketing campaigns
- Familiarity with Google Analytics, Search Console, Ahrefs, Semrush, or similar tools
- Strong analytical mindset with the ability to use data to drive decisions
- Comfortable working in a fast-paced startup environment where you'll own multiple growth initiatives
Bonus If You Have
- Experience in B2B SaaS or cybersecurity
- Knowledge of AI Search Optimization (AEO/GEO)
- Basic HTML, CMS, or landing page optimization experience
Why Join Osto
- Build Osto's growth engine from day one
- Work directly with founders
- High ownership with real impact
- Learn fast and grow with the company
