Digital Marketing Specialist

Job Title: Digital Marketing Executive (Performance Marketing)

Location: On-site Jaipur

Experience: 23 Years

Job Overview:

We are looking for a results-driven Digital Marketing Executive with strong experience in Performance Marketing and a proven track record of generating high ROAS (Return on Ad Spend). The ideal candidate should have hands-on experience in running paid campaigns and driving measurable sales growth.

Key Responsibilities:

Plan, execute, and optimize paid marketing campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and other relevant channels

Manage end-to-end performance marketing strategies focused on lead generation and sales

Monitor campaign performance, analyze KPIs, and optimize for maximum ROI and ROAS

Create and manage ad copies, audience targeting, A/B testing, and budget allocation

Track conversions, sales funnels, and customer acquisition cost

Work closely with the sales team to align marketing campaigns with revenue targets

Prepare performance reports and present insights with actionable recommendations

Manage retargeting campaigns to improve conversion rates

Stay updated with the latest digital marketing trends and algorithm changes

Requirements:

23 years of hands-on experience in Performance Marketing

Proven record of generating strong ROAS and increasing sales revenue

Experience in Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Tag Manager, etc.)

Strong understanding of conversion tracking and sales funnel optimization

Experience in lead generation and e-commerce sales campaigns

Data-driven mindset with analytical skills

Excellent communication and reporting skills

Preferred Skills:

Experience in scaling ad budgets profitably

Knowledge of SEO basics and email marketing

Experience in CRM or marketing automation tools

Why Join Us

Opportunity to work on performance-focused campaigns

Growth-driven environment

• On-site role based in Jaipur