Global Talent Exchange [GTX] is reimagining global talent mobility by building bridges between specialized professionals and high-impact opportunitiesespecially connecting returning NRIs and India-bound talent with companies across high-growth sectors like semiconductors, aerospace, pharmaceuticals, engineering, and emerging tech.
We're looking for a versatile Digital Marketing Specialist with 2-5 years of experience, who can run paid campaigns, manage organic social channels, and drive search visibility. This is a full-stack execution role ideal for someone who has worked in a startup or agency and is comfortable owning multiple digital channels end-to-end.
You'll work closely with the Growth Marketing Lead, designer, and BD team to accelerate traffic, lead generation, and brand visibility.
Key Responsibilities - Paid Advertising (Primary Responsibility)
- Run performance campaigns on LinkedIn, Google, Meta.
- Drive lead generation through targeted paid campaigns across channels.
- Set up and optimize campaigns for leads, event registrations, and awareness.
- Manage budgets, tracking, and weekly performance dashboards.
- Drive continuous experimentation with audiences, landing pages & creatives.
- Create campaign UTM structures and ensure GA4 attribution accuracy.
SEO (Secondary Responsibility)
- Conduct keyword research for talent mobility, HR tech, and global hiring topics.
- Optimize website pages for search titles, content, internal linking, on-page SEO.
- Work with the designer/writer to publish SEO-driven content pieces.
- Run monthly website audits (Ahrefs/SEMrush/GA4/Search Console).
- Grow organic traffic for key hiring, relocation, and talent categories.
- Support organic lead generation through content optimization and search visibility.
Social Media (Secondary Responsibility)
- Own GTX's LinkedIn company page, founder amplification, event cadence.
- Plan and schedule a content calendar (23 posts per week).
- Collaborate with designers for creatives & reels.
- Support event marketing with speakers, partners & panelist amplification.
- Manage communities, hashtags, influencers (if needed).
- Drive organic visibility that contributes to inbound lead generation.
Analytics & Reporting
- Build weekly dashboards (performance + SEO + social).
- Track CAC, CPL, CTR, and marketing funnel metrics.
- Measure and report weekly lead generation performance across paid and organic channels.
- Understand lead quality through CRM (Zoho) & collaborate with BD.
Cross-Functional Collaboration
- Work with BD teams on landing pages, outreach support, sales enablement.
- Coordinate with the events team for roundtable & summit promotions.
- Support HR partners, universities, and talent community partners.
Tools You'll Use
- Google Ads, Meta Ads, LinkedIn Campaign Manager
- GA4, GSC, Hotjar
- Ahrefs/Semrush
- Figma + Canva
- Zoho CRM
- Notion / Airtable
What GTX Offers
- Ownership to build digital marketing from zero to one
- Direct mentorship from Growth Marketing Lead
- Work with founders & leaders
- Cross-country exposure to global talent ecosystem
- Growth-heavy, learning-heavy environment
Who You Are (Ideal Profile)
- 25 years of full-stack digital marketing experience.
- Comfortable with Paid ads + SEO + Social execution.
- Hands-on experience with LinkedIn Ads (must-have).
- Understands GA4, Search Console, and campaign tracking.
- Startup-styled, high-ownership mindset.
- Experiments Learns Iterates quickly
