Company Description Oraina e-Business Pvt Ltd is building a next-generation e-commerce platform in India that blends online shopping, professional networking, and auction-based purchasing. The platform offers a comprehensive marketplace where users can buy everything from daily essentials to premium and luxury products. A key differentiator is its smart business networking feature powered by eco-friendly digital business cards, enabling professionals to share contact details and portfolios seamlessly. The platform also includes an engaging auction module for high-demand digital gadgets, supported by transparent bidding and secure transactions. With a strong focus on user-centric design and cutting-edge technology, Oraina aims to redefine convenience, connectivity, and competition in the Indian e-commerce space.
Role Description As a Digital Marketing Specialist at Oraina e-Business Pvt Ltd, you will plan, execute, and optimize digital campaigns that drive user acquisition, engagement, and retention across the platform's marketplace, networking, and auction features. You will manage social media channels, design content calendars, run paid and organic campaigns, and monitor performance across key digital touchpoints. The role involves analyzing web and campaign analytics, preparing performance reports, and using insights to refine strategies and improve ROI. You will collaborate closely with product, design, and sales teams to ensure consistent brand messaging and support launches, promotions, and user growth initiatives. This is a full-time hybrid role based in Kochi, with a mix of on-site work and some work-from-home flexibility.
Qualifications
- Candidates should possess strong Digital Marketing and Online Marketing skills, including experience with multi-channel campaigns and performance-driven strategies.
- Candidates should possess Social Media Marketing skills, with hands-on experience managing brand presence across major platforms and growing engaged communities.
- Candidates should possess Web Analytics skills, with the ability to interpret data, track key metrics, and translate insights into actionable optimization plans.
- Candidates should possess clear and professional Communication skills, including the ability to collaborate across teams and present marketing results effectively.
- Additional beneficial qualifications include familiarity with SEO/SEM, marketing automation tools, A/B testing, and CRM platforms.
- A bachelor's degree in Marketing, Business, Communications, or a related field, along with prior experience in digital marketing roles, is preferred.
- Ability to work in a fast-paced environment, adapt to evolving priorities, and maintain a user-focused approach to all marketing activities.
