Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Google Ads (Fintech)

Location: Noida

Working Days: 6 Days a Week

Department: Digital Marketing / Performance Marketing

Experience: 2–4 Years

Industry: Fintech (Cards, Loans & Insurance) – Mandatory

Salary

Position : 1

Role Overview

We are looking for a performance-focused Google Ads Executive with strong experience in Fintech lead-generation campaigns. The role demands hands-on expertise in driving high-quality leads, optimizing CPL/CPA, and scaling ROI-driven campaigns across Cards, Loans, and Insurance verticals.

Key Responsibilities

Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing & YouTube)

Perform advanced keyword research, ad copy creation, and bid optimization

Monitor daily performance, budgets, and spend efficiency

Drive improvements in CPL, CPA, ROAS, and conversion rates

Run A/B tests on ads, keywords, and landing pages

Prepare weekly & monthly performance reports with insights

Coordinate with design, content, and tech teams for creatives & landing pages

Implement and manage conversion tracking using GA4 & Google Tag Manager

Stay updated with Google Ads policies, trends, and best practices

Required Skills & Experience

2–4 years of hands-on experience in Google Ads management

Mandatory experience in Fintech campaigns – Cards, Loans, Insurance

Strong understanding of PPC strategy, bidding, keyword planning & Quality Score

Experience with GA4, GTM, and conversion tracking

Data-driven mindset with strong optimization & reporting skills

Google Ads Certification – added advantage

Comfortable working in a fast-paced, performance-driven environment

What We Offer

Exposure to high-scale Fintech performance campaigns

Performance-linked growth opportunities

Collaborative, execution-focused, and result-oriented team culture