Job Description
Job Title: Digital Marketing Specialist – Google Ads (Fintech)
Location: Noida
Working Days: 6 Days a Week
Department: Digital Marketing / Performance Marketing
Experience: 2–4 Years
Industry: Fintech (Cards, Loans & Insurance) – Mandatory
Salary
Position : 1
Role Overview
We are looking for a performance-focused Google Ads Executive with strong experience in Fintech lead-generation campaigns. The role demands hands-on expertise in driving high-quality leads, optimizing CPL/CPA, and scaling ROI-driven campaigns across Cards, Loans, and Insurance verticals.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing & YouTube)
Perform advanced keyword research, ad copy creation, and bid optimization
Monitor daily performance, budgets, and spend efficiency
Drive improvements in CPL, CPA, ROAS, and conversion rates
Run A/B tests on ads, keywords, and landing pages
Prepare weekly & monthly performance reports with insights
Coordinate with design, content, and tech teams for creatives & landing pages
Implement and manage conversion tracking using GA4 & Google Tag Manager
Stay updated with Google Ads policies, trends, and best practices
Required Skills & Experience
2–4 years of hands-on experience in Google Ads management
Mandatory experience in Fintech campaigns – Cards, Loans, Insurance
Strong understanding of PPC strategy, bidding, keyword planning & Quality Score
Experience with GA4, GTM, and conversion tracking
Data-driven mindset with strong optimization & reporting skills
Google Ads Certification – added advantage
Comfortable working in a fast-paced, performance-driven environment
What We Offer
Exposure to high-scale Fintech performance campaigns
Performance-linked growth opportunities
Collaborative, execution-focused, and result-oriented team culture
More Info
Key Skills
About Company
