Digital Marketing Specialist

Company Description Mumicare Private Limited is an integrated digital platform focused on comprehensive care for mothers and children. The company leverages technology to provide accessible, reliable, and user-friendly solutions that support families through different stages of parenthood. Its services aim to connect users with information, tools, and resources that simplify healthcare decisions and daily care routines. Team members at Mumicare contribute to a mission-driven environment that blends digital innovation with meaningful social impact.
Role Description The Digital Marketing Specialist role at Mumicare Private Limited is a part-time position based in Moradabad with a hybrid work arrangement, allowing some work from home. In this role, the specialist plans, executes, and optimizes digital marketing campaigns across social media, search, and other online channels to increase brand awareness and user engagement. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web and engagement metrics to inform strategy. The specialist collaborates with product and content teams to ensure consistent messaging, supports online community interactions, and identifies opportunities to improve reach and conversion. The role also involves staying current with digital marketing trends relevant to mother and child care and recommending new tactics and platforms.
Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing for planning and executing campaigns.
• Candidates should possess Social Media Marketing skills for managing platforms, content, and community engagement.
• Candidates should possess Web Analytics skills to track, analyze, and report on campaign and website performance.
• Candidates should possess solid Communication skills for clear messaging, collaboration, and stakeholder updates.
• Candidates should ideally have experience with content creation for digital channels (copywriting, basic visual content).
• Candidates should have familiarity with common marketing tools and platforms (social media management tools, analytics dashboards).
• Candidates should demonstrate the ability to work independently, manage time effectively in a part-time hybrid setting, and adapt to a fast-evolving digital environment.
• A diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is beneficial.