Digital Marketing Specialist

Job Title: Digital Marketing Executive/Senior Executive

Location - Netaji Subhash Place - New Delhi

Experience: 2–3 Years

About the Role:

We are looking for a Digital Marketing Executive/Senior Executive to join our growing D2C team at MARS Cosmetics. This role will focus on hands-on execution and optimization of Meta and Google Ads, driving revenue growth on our website while maintaining efficient ROAS.

Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns (Search, Shopping, Display, YouTube).

• Track daily performance across CPC, CPA, ROAS, CTR, and conversion rate.

• Manage campaign structures, audiences, creatives, and budgets.

• Coordinate with creative teams for ad copies, hooks, and creatives.

• Run A/B tests on creatives, audiences, and funnels.

• Monitor website performance using GA4, Meta Ads Manager, Google Ads, and Shopify analytics.

• Optimize product-level campaigns (best sellers, launches, offers).

• Identify scaling opportunities while controlling CAC.

• Prepare daily/weekly reports with insights.

• Stay updated with platform changes and best practices.

Requirements:

• 2–3 years of hands-on experience managing Meta & Google Ads for D2C or e-commerce brands.

• Strong understanding of performance marketing funnels.

• Experience with catalog ads, remarketing, and lookalike audiences.

• Knowledge of Google Search, PMax, and YouTube ads.

• Familiarity with Shopify, GA4, and conversion tracking.

• Strong analytical skills and proficiency in Excel/Google Sheets.

• Experience in beauty, fashion, or lifestyle brands is a plus.

What We're Looking For:

• Execution-focused mindset

• Comfortable with daily optimizations

• Performance-driven and ownership-oriented

• Ability to work in a fast-paced D2C environment