Digital Marketing Specialist - Lead Generation

Digital Marketing Specialist – Lead Generation

Accurate Institute of Management and Technology, a NAAC Accredited campus, seeking a highly motivated and performance-driven Digital Marketing Executive – Lead Generation to generate quality admission enquiries and support student enrolment growth across various academic programs.

The ideal candidate should have hands-on experience in planning, executing, and optimizing digital campaigns through Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other lead generation platforms with a strong focus on admissions marketing and ROI.

Lead Generation & Performance Marketing

• Generate high-quality admission leads for:

• B.Tech
• BBA
• BCA
• B.Com (Hons.)
• MBA / PGDM
• Pharmacy
• Law

• Plan, execute, monitor, and optimize lead generation campaigns across:

• Google Search Ads
• Google Display Network
• Performance Max Campaigns
• YouTube Ads
• Facebook Ads
• Instagram Ads
• Remarketing Campaigns

• Drive admissions-focused campaigns to maximize enquiries and applications.

• Continuously improve Cost Per Lead (CPL), Cost Per Application (CPA), and Return on Ad Spend (ROAS).

Campaign Management

• Create audience targeting strategies based on demographics, geography, interests, and academic preferences.

• Manage campaign budgets efficiently to maximize lead quality.

• Conduct A/B testing of creatives, ad copies, landing pages, and lead forms.

• Monitor campaign performance and implement corrective actions to improve results.

• Generate daily, weekly, and monthly reports on:

• Leads Generated
• CPL
• Conversion Rates
• Campaign ROI
• Admissions Funnel Performance

CRM & Lead Funnel Management

• Work closely with the Admissions Team to monitor lead quality.

• Track lead movement from enquiry to admission.

• Identify gaps in the lead conversion funnel and recommend improvements.

Desired Skills

Technical Skills

✔ Google Ads

✔ Meta Ads Manager (Facebook & Instagram)

✔ Google Analytics (GA4)

✔ Google Tag Manager

✔ YouTube Advertising

✔ Landing Page Optimization

✔ Lead Funnel Management

✔ Remarketing & Retargeting

✔ Conversion Tracking

✔ Basic SEO Knowledge

✔ Excel & Reporting

Preferred Qualifications

• Graduate/Postgraduate in Marketing, Business, Digital Marketing, or related field.

• Google Ads Certification preferred.

• Experience in Higher Education, Universities, Colleges, EdTech, or Admission Marketing will be an added advantage.

Min 3 years of work experience in the same field is required.

Candidate with education sector experience will be highly preferred.

Interested may please apply via LinkedIn or mail us the cvs to [Confidential Information].

For more details please call Ms.Shanya at 9217365922