About Role:
We are seeking a full-time, on-site Digital Marketing & Inbound Lead Generation Specialist to join our Gurgaon office. This role is ideal for a marketing professional with experience in the IT services industry, strong knowledge of CRM and ERP solutions, and hands-on expertise in generating high-quality inbound leads through digital channels.
You will play a critical role in driving demand for IT consulting, CRM implementations, and ERP solutions by attracting, nurturing, and converting inbound prospects into qualified sales opportunities.
Key Responsibilities
Inbound Lead Generation & Demand Generation
- Develop and execute inbound lead generation strategies for IT services, CRM, and ERP offerings
- Generate qualified inbound leads via SEO, content marketing, paid ads, email campaigns, and landing pages
- Build and optimize lead funnels to convert website traffic into MQLs and SQLs
- Target IT decision-makers including CIOs, CTOs, Heads of IT, Sales, and Operations
Digital Marketing Execution
- Manage and optimize Google Ads, LinkedIn Ads, and retargeting campaigns
- Plan and execute content-driven campaigns (blogs, case studies, whitepapers, lead magnets)
- Coordinate with sales and consulting teams to align messaging with IT buyer pain points
- Perform A/B testing on ads, landing pages, and CTAs to improve conversion rates
CRM & Marketing Automation
- Work extensively with CRM and marketing automation tools (HubSpot, Salesforce, Zoho, etc.)
- Design and manage lead capture, scoring, and nurturing workflows
- Maintain accurate CRM data and ensure seamless lead handoff to sales
- Track lead lifecycle from first touch to opportunity creation
Analytics & Performance Tracking
- Monitor and report on lead volume, CPL, conversion rates, and campaign ROI
- Use insights and data to continuously optimize marketing performance
- Share regular performance reports with management
Ideal Candidate Profile
- Experience in inbound digital marketing within the IT industry
- Strong understanding of CRM and ERP solutions and B2B IT buying cycles
- Hands-on experience with CRM platforms and marketing automation tools
- Practical knowledge of SEO, PPC, email marketing, content marketing, and funnel optimization
- Data-driven mindset with strong analytical skills
- Excellent communication and collaboration skills
Nice to Have
- Experience marketing B2B IT services or SaaS products
- Exposure to account-based marketing (ABM)
- Experience working with global or US-based clients
